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What is Your OJ Doing for the Planet?

orange juice oranges
(Photo by Tropicana)
Recently, Tropicana invited me, along with a number of other bloggers, to their Chicago headquarters to learn about their efforts toward sustainability. I was skeptical. Tropicana is a huge corporation -- they're part of Pepsico, after all, and I just hadn't heard all that much about their efforts to help the planet.

Let me just say I was pleasantly surprised by what I learned.

For starters, they do their best to keep things local. Out of every 10 oranges harvested, 9.5 come from Florida. The other half an orange comes from Brazil, which is a necessity in case Florida has a bad hurricane season or loses too many orange trees to frost. For example, in 2004, Florida was down 250 million trees after the hurricanes and a bout of citrus canker.

SunChips getting sunnier

You know how your pleasure center totally lights up/explodes/jumps around when you dive into a bag of SunChips? Well, the sensation is about to get even more intense.

That's because 75% of the energy used to make the chips will soon be produced by a 10-acre solar-collector "farm" in Modesto, California.

The Frito-Lay division of PepsiCo will start churning out the super-sunny SunChips on April 22 -- that's Earth day, everybody!

Brainwashing of the American population will commence even earlier, on April 4:
The commercials in the [SunChips] campaign, which are to start appearing on April 4, feature girls and women frolicking in the sun as an announcer invites viewers to "imagine capturing the sun's power and making chips with it." The spots end with the words "SunChips, now made with solar energy," and the brand's theme, "Live brightly."
I know that I would live even more brightly if SunChips were made with organic grains. How about you?


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