Ecologic Creates the New Frontier of Packaging
Straus organic milk in the Ecologic bottle. Photo: Ecologic.com
I just read about an exciting development in liquid container packaging, over at Triple Pundit. Ecologic Brands is a new company that goes by the tagline, "packaging the Earth can live with" -- and it could change everything!
Ecologic created a recycled paper/plastic pouch "hybrid" bottle that can be recycled and composted. The outer shell -- the paper part -- is made from old cardboard boxes and can be composted. The inner pouch is made of highly recyclable #4 plastic and uses 70% less plastic than a traditional plastic jug.
The bottle is being tested by Straus Family Creamery and sold at the Whole Foods Market Oakland, California location. I'm tempted to drive over the bridge to buy a bottle, and I'm not even much of a milk drinker!
If this catches on, the possibilities are endless. The bottle is formed using egg carton technology, which means the material can be formed into pretty much any shape. And that means we could buy juice, laundry detergent or pretty much anything in the grocery store that comes in plastic bottles right now!
Will it catch on? I know I'm ready to try it out, and even pay a premium at first, for this kind of earth-friendly technology. What about you?
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