The two companies have started a program to collect every piece of plastic packaging associated with Scott or Huggies brand products. That includes tissue, towels, napkins and moist wipes, and Huggies brand diapers.

They're basing the program on TerraCycle's proven "brigade" model. Schools, churches, or organizations set up collection stations and "brigades" of people donate their Kimberly-Clark plastic waste. For every piece of plastic, each brigade earns two cents for a school or non-profit of their choice.

TerraCycle then takes the plastic and "upcycles" it into cool products. Some past and current brigades are collecting former waste that gets upcycled into neat backpacks made from Capri Sun packs, surprisingly pretty pencil cases made from Chips Ahoy cookie bags, and an amazing gift bow from Cliff Bar packaging. Clearly we can count on them to come up with an exciting use for plastic wrap.

Once again, TerraCycle is changing how we look at trash, plus demonstrating that the green economy creates jobs. And big kudos to Kimberly-Clark for taking a leadership role to manage the waste created by their products. Nice job setting an example, and creating a model that smaller companies can (and hopefully will) now follow!

If more marquee companies -- yes, like Starbucks and their wasteful VIA packaging and failure to recycle in stores and billions of non-recyclable cups that go to landfill every year -- took responsibility for the waste created by their success, it would become the standard and not the exception. Imagine how much less waste and pollution we'd have then!

It's important to encourage the brands that are doing it, like Kimberly-Clark, Elmer's Glue and Aveeno. Do you want to get involved in a brigade, or just contribute to one? Check out the full list of TerraCycle brigades and brands and start "selling" your trash for money while saving the planet!