Honest Foods: An Upbeat Way to Promote a Natural Food Item
Sometimes the whole conversation about eating natural foods can get strident and scary. From "Fast Food Nation" to "Food Inc.," there are loads of people ready and willing to terrify you into putting down the french fries.
The other day this video for Honest Foods bars turned up in my email. It's charming, and light-hearted, and gets the message across about choosing natural, wholesome foods.
What a concept! A happy natural food ad! In addition to making me hungry, and want to go out dancing, the Honest Foods video got me thinking about how rare it is to have fun singing and dancing in commercials for wholesome things.
Sure, there is this crazy Soy Joy ad with inexplicable puppet/costume creations, and the 1986 classic "Singing Lunch Box" Quaker chewy granola bar commercial.
But mostly the food videos are overly-earnest, and involve unpleasantness like tenacious dudes in apple costumes, accosting people on the street and lecturing them about The Farm Bill. Plus there are always our friends from PETA, who are fond of lacing naked celebrity videos with shots of animals being slaughtered in terrifying and bloody ways.
So thank you, Mariel Shaw, marketing associate for Honest Foods, for creating and starring in this entertaining video, and most of all for injecting some fun into the world of natural foods videos!
What's your favorite green food ad? Or perhaps even more fun, what's the worst one you've seen? Share in the comments; everyone loves to watch videos!
The other day this video for Honest Foods bars turned up in my email. It's charming, and light-hearted, and gets the message across about choosing natural, wholesome foods.
What a concept! A happy natural food ad! In addition to making me hungry, and want to go out dancing, the Honest Foods video got me thinking about how rare it is to have fun singing and dancing in commercials for wholesome things.
Sure, there is this crazy Soy Joy ad with inexplicable puppet/costume creations, and the 1986 classic "Singing Lunch Box" Quaker chewy granola bar commercial.
But mostly the food videos are overly-earnest, and involve unpleasantness like tenacious dudes in apple costumes, accosting people on the street and lecturing them about The Farm Bill. Plus there are always our friends from PETA, who are fond of lacing naked celebrity videos with shots of animals being slaughtered in terrifying and bloody ways.
So thank you, Mariel Shaw, marketing associate for Honest Foods, for creating and starring in this entertaining video, and most of all for injecting some fun into the world of natural foods videos!
What's your favorite green food ad? Or perhaps even more fun, what's the worst one you've seen? Share in the comments; everyone loves to watch videos!
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