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Scotch Brite Sponge is a Cleaner Green - But it Only Comes in Brown!

Eco-friendly sponges from Scotch-Brite. Credit: Cat Lincoln

One of my favorite things is when big companies finally see the "Green Light" (and by green I mean eco-friendly and potential money-makers) of environmentally responsible products. Sponge king 3M, though its Scotch Brite brand, has clearly picked up on the whole, "Oh, people want sustainably-produced versions of this stuff!" concept. Hooray!

Like all good Green Warriors, when I first heard about the Greener Clean line I was suitably skeptical and suspicious of 3M greenwashing, just because their products use so many chemicals. I mean, there's a picture of a guy with a blow torch and a protective gas mask on their products page!

Very intelligently, they got the new line of Scotch Brite Greener Clean into the hands of bloggers at the BlogHer Conference, by way of the Room 704 gift bags. I got several samples, including scrubbers, sponges and wipes, all made from natural, sustainable, recycled and recyclable materials.
From the broad range of products and materials involved, you can see that 3M has invested a lot of R&D in this line.

I tried out groovy scubbers made from 50% agave plant fibers, which are what tequila is made from, so you know there's plenty of that around! I also road kitchen-tested:

  • biodegradable and compostable cellulose sponges made from 23% recycled paper
  • an expanding soft sponge, made from 100% natural materials, which is also compostable -- the cool thing about this one is that it takes less space, which equals less packaging
  • a reusable bamboo cleaning cloth made from rayon and cotton
  • these bamboo wipes (which are different from the cleaning cloths, above, no really) made from rayon bamboo and corn fibers which can be used wet or dry
I liked them all! They worked really well, just like "regular" sponges and wipes. My only criticism is that they have the serious Hemp Ghetto curse. Everything is craft paper brown -- I mean, couldn't they find some beet juice stain, or vegetable dye, or something? Even chlorophyll green would be cuter. Why must sustainability and responsibility be so dreary?

Also, it turns out that 3M has a pretty good environmental track record. They've had a Pollution Prevents Pays program for 30 years! It prevents "pollution at the source -- in products and manufacturing processes -- rather than removing it after it has been created".

Love the whole 3M practical and responsible approach, I just wish it came in more colors!

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