Hop on the Upcycled Billboard Bag Bandwagon
Yak bag made from billboard vinyl Credit: Vineet Devaiah, Terracyle
Many billboards are made from highly durable vinyl, which as you know is not remotely biodegradeable. According to Terracycle, in the US alone we send 3 million billboards a year to landfills -- about 10,000 tons of vinyl. The inventive upcycling company came up with a solution: partner with Yak Pak and make a variety of cool bags from the material, and sell them for under $35.
Target is also getting on the billboard bag bandwagon. They commissioned emerging artists like Michael Anderson and Josh Goldstein to create art billboards in Times Square. The billboards will be on display from Labor Day through Halloween. After the campaign, they will be upcycled into bags designed by Anna Sui, and retail for $29.99.
Award-winning designers Nicola Freegard and Robin Janson have been using billboard vinyl to make a variety of cases since 2002. Their company, Vy&Elle, offers ipod cases, pouches, wallets, messenger bags and totes at a variety of price points, from $18 to over $100.
The bags are nearly indestructable, which makes them perfect for kids heading back to school. Plus, they are all so cool and stylish that eco-fashionistas will love them. They're affordable, and fun. It sounds like It Bag for Fall 2009 is definitely going to be made of billboard vinyl!
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