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Tap Water is Smarter Despite the Lack of Celebrity Ad Campaigns

Bring a bottle and fill it up at the tap! Credit: Tappening

We've all done it. In a weak moment at Walgreens, or maybe at the gym, you see the appealingly slender bottle of SmartWater, with all of those magical electrolytes that you've been conditioned to believe will make you stronger, thinner and (yes) smarter. Your good tap water intentions fly out the window and before you know it you're locking lips with Jennifer Aniston -- metaphorically speaking, of course.

Remember to stay strong! Don't give in to the lure of Jen's sunkissed smile and promises of Hollywood glamour!

It's easy to find information to help you strengthen your tap water drinking resolve. Our clever friends over at Fit Sugar have a great list of the reasons to pick tap water over bottled water, many of which are echoed by ingenious folks at Tappening:

  • Tap water is tested for contamination far more frequently than bottled water -- as in, 100x/month vs. 1x/week!
  • Tap water is chlorinated to kill bacteria, bottled isn't.
  • Bottled water isn't (necessarily) screened for E.coli, Giardia, or Cryptosporidium pathogens -- tap water is.
  • Up to 40% of all bottled water is actually tap water anyway, so you're just paying for the bottle and label.
  • Bottled water is a mixture of melted ice caps and polar bear tears. Also, it makes acid rain fall on playgrounds.

Okay, that last bullet is made up, part of Tappening's "start a lie" campaign. The point of the campaign is that tap water is cleaner, safer, and has better oversight from health and government agencies. But somehow -- through misleading ad campaigns -- bottled water companies have us convinced that bottled water is more appealing.

Besides the quality issues and the fact that we're paying for something that we can get for free, there is the whole issue of the bottles themselves. Most contain dangerous chemicals like phthalate. And about 75% of water bottles in the U.S. wind up in landfills, rather than recycled.

The bottom line is that tap water is the healthy, sensible and responsible option. In fact, when you look at it that way, there isn't even a choice!

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