Guess Who's Bad Now? Trader Joe's and the Unsustainable Fish Policy
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(Photo by Greenpeace)
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Although they claim to have stopped carrying Chilean Seabass a few years ago, according to the Greenpeace created "Traitor Joe's" website, (get it, "trader/traitor"?) you can still find "red list" fish like Orange Roughy, red snapper and monkfish in the frozen food aisle.
Trader Joe's has a pretty good reputation, so it's surprising that Greenpeace is pulling out all the stops with the big time activist parade -- the site has a karaoke contest, talking pirates and both Twitter and Facebook accounts for the campaign.
Actually the Twitter stream and Facebook wall updates are a fascinating story on their own.
There are the (predictably) wackadoodle activists who are screaming bloody murder until Trader Joe's gets on-board with the Monterey Bay Aquarium Seafood Watch recommendations. And then there are the pro-Joe's folks who are busy "debunking" the Greenpeace "lies" and calling them terrorist. Civil discourse never gets boring!
Like most situations, the truth probably lies somewhere in between. Trader Joe's is probably making an effort, as they claim on their site, and Greenpeace is probably providing a useful catalyst to get them to get them to keep their word.
The best practice in all grocery stores is to keep your Seafood Watch card handy, and when you see non-sustainable "red list" fish, let them know you're unhappy and want them to stop selling it. Send an email, write a letter, or even drop by the manger's office.
I would draw the line at karaoke in a pirate costume. But then again, I'm a terrible singer.
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