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Eco-Beat, 7/30

Are you ready to get up close and personal with The Lorax? Has Alicia Silverstone been reduced to hawking bags of cannabis? Is organic food worth the money, even if it's not more nutritious? Today's Eco-Beat has the scoop on all the latest green news and tips.


The Lorax book cover, credit: Amazon.comThe Lorax 3-D
Yeah, it's happening ... Dr. Seuss's classic tale about a tree-hugging furry guy with an awesome handlebar mustache is headed for the big screen. Universal Pictures and Illumination Entertainment have teamed up to produce the 3-D animated movie.

Alicia Silverstone, credit: Brad Barket, Getty ImagesAlicia Silverstone Launching Eco-Bags
The "Clueless" hottie and star of numerous mid-90s Aerosmith videos has put together a collection of all-natural hemp makeup bags and brushes for EcoTools. Alicia's flowery and earth-friendly collection will hit stores this December.

pool with cabana, credit: 99 James Nguyen, FlickrEco-Friendly Ways to Heat Your Pool
Apparently, the rainy and cool conditions in parts of the country have rendered many pools too cool for comfort. Having always lived in warm climates, I wasn't aware that this problem even existed. Check out some of Grist's eco-heating tips.

USDA organic label, credit: Nikoretro, FlickrOrganic Food is Not Healthier?!
Organically grown grub holds no nutritional benefits over preservative-laden, "conventional" munchies (record scratching sound effect).That's according to a study conducted by the London School of Hygiene and Tropical Medicine. Don't shoot the messenger on this one.

roofing job, credit: Samuel Belknap, FlickrTime to Paint it White?
Although Energy Secretary Stephen Chu's "make it white" proposal has been the butt of many jokes, reflective roofs really can save you about 20% on your A/C bill. That's almost enough to get me out on my roof with a bucket of white paint.
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