Green Daily

(Photo by Geoff Burke, Getty Images)

There's a new eco-friendly beer on tap in The Great Lakes State, and the brewmeister is none other than terminally shirtless rap/rock/country crooner Kid Rock. Apparently, Mr. Rock has been carefully perfecting this beer's flavor for the past year and now it's ready for mass consumption. Here's how Kid Rock describes the beer to the Detroit Free Press:

""American-style lager ... easy to drink without an aftertaste... I'm American, that's what I like to drink, and from looking around the parking lot before my shows, I know that's what my fans drink,"

Thoughtfully dubbed "American Badass Beer," the brew was unveiled at two of Kid Rock's concerts in Detroit last week and is now available statewide in Michigan. American Badass Beer (I'm already getting really annoyed with that title) will be available nationwide over the next year.

If you were getting excited about the prospect that Kid Rock might hang up the microphone and work full time at the brewery, sorry, no such luck. The Michigan Brewing Company is undertaking the production duties, which is also the reason it qualifies as a green beer. The Michigan Brewing Company, like a few other major green breweries, produces its own power from biodiesel generators.

In fact, nearby MSU students are unwittingly aiding Kid Rock's efforts to market his poorly-named green brew. Fryer grease from their cafeterias is powering the aforementioned generators. If the food at Michigan State's cafeterias is anything like the ones at my school, there should be grease aplenty. There was probably enough grease pumping out of our cafeterias to power the entire campus.

I'd warn other green brewers like New Belgium and Sierra Nevada to watch out, but I don't think American Badass Beer is really targeting their demographic. Something about the name and the beer's celebrity spokesman leads me to think that ABB will not be a favorite among the Prius-driving public.