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Wal-Mart Keeps Pushing Green Image

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(Photo by Getty Images)
Today Walmart is holding what they're calling a Sustainability Milestone Meeting at their corporate headquarters (aka "The Mothership") in Bentonville, Arkansas. Word on the street is that will use the conference to unveil their new "sustainability index" which they will use to rate the environmental impact of all merchandise -- yes, literally everything -- sold in the stores.

The index will take into account several factors, including manufacturing, waste management and how the product is used. Some presumably brilliant faculty members from University of California at Berkeley, Harvard, Stanford and the University of Michigan helped create the index, so in theory it should be all based on data and facts and fair things like that.

Walmart has been grinding the "how can we be evil if we're so green and sustainability-driven?" axe for a while. And yeah, you have to admit that they make a good gesture of using the power of their bulk for good -- if they demand that a supplier change their practices to reduce the carbon footprint of their production facilities, or engage in fair trade practices, then what choice does the supplier have? The result is what we should care about, in theory, although the bully methods are cringe-worthy.

Besides, there is just something so creepy and Borg-like about Walmart. It seems like too much power for any single company, never mind the Great Pagan God of Big Box Chain Store Consumerism, to become the arbiter of sustainability and good citizenship.

For something like this index to become widely used, it would need to be very transparently applied, and probably have some kind of external board of administrators, for oversight. It could be made up of people like Sting, Al Gore, Ed Begley Jr. and maybe the Dalai Lama. Or is that just one Peter Gabriel song short of a Live Aid concert?

More shall be revealed today at the revival meeting down in Arkansas. But expect Wal-Mart to keep working the "What? We're So Eco-Friendly!" angle as long as it helps them make money.

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