How Natural and Organic is Your Eyeshadow?
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(Photo by Beautorium.com)
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Good question, Mary! Interestingly enough, last week's Smart 2 Be Green newsletter addressed the same question, and guess what? Your husband is right, natural doesn't always mean what you hope it means. Unless it says 100% certified USDA organic, there's no certainty that all of the ingredients are organic. And natural can mean almost anything!
It takes a little work, but there are some great sites out there to help you sort through it all. For starters, there is the Consumer Reports Greener Choices eco-labels center that Smart 2 Be Green recommends. It's old school Consumer Reports meets the new eco-millenium.
I'm also a big fan of the new(ish) site GoodGuide, which actually rates products from 1 to 10 on how eco-friendly they are. Literally thousands of products are already rated, and more are added daily.
Sephora's natural and organic beauty section is pretty good, with a broad and ever growing selection of well known eco-friendly cosmetic brands. They list ingredients and information about the brands, so you can evaluate and make your decision based on facts.
If you want the beauty brands pre-screened for you, then you can't beat Beautorium. They have a well-edited selection of certified all natural and organic skin products, with complete information about ingredients, which they help you interpret with a "good to know" section. They also have the coolest samples program, and even offer personalized service to help pick the right product for you!
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