Sustainable Goes Mainstream in the Kitchen
(Photo by Reynolds Wrap)
It might sound crazy, but lately I've been really enjoying commercials. Yes, those (usually) annoying ads that interrupt a perfectly interesting show about lawyers or dancers or ER doctors. But instead of scowling or taking a bathroom break, I've been watching with fascination as mainstream companies finally jump on the recycled, sustainable, compostable bandwagon. Happy Days are here!
Reynolds Wrap has a new 100% recycled foil available, in regular and heavy weights. The foil is made of pre- and post-consumer aluminum, the boxes are made from 100% recovered paper and printed with water-based inks. According to the site, this recycled product takes 80% less energy to make than when they use virgin materials. And it produces fewer emissions and reduces landfill waste.
And now Ziploc has a new line of sandwich and storage bags made with 25% less plastic than regular Ziploc bags, and work exactly the same way. The "evolve" bag is made from a new resin blend, and manufactured using at least 50% renewable wind energy. Packaging is 100% recycled paperboard carton with a minimum of 35% post-consumer content.
I haven't had a chance to try these two new products -- I just saw the commercials last week -- but I have them on my shopping list. Which goes to show that commercials do work, when companies are selling something that we the consumers want.
More importantly, it shows that major corporations are recognizing the value of creating products that help us live in a sustainable, environmentally conscious way. I'm sure that sales of these products will be huge. If there is a eco-friendly choice from a trusted name, why would anyone choose the "bad for the environment" product?
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