Ikea Not Designing Green Cars, Not Even April Fooling
Last week, Green Daily brought you the news that there was a strange video floating around that featured a car-shaped object under an Ikea car cover. At first, there was speculation that Ikea was perhaps going to start designing cute little eco-cars, then it seemed like a clever but all-too-obvious April Fool's prank (since the unveiling is set for April 1st). Alas, it was neither."Leko," the mysterious word that glared at us from the Ikea car cover, actually refers to a new online car-sharing program that's kicking off on April 1st. Apparently, Ikea has entered into a deal to offer car-sharing services at its 26 locations in France. That's what the viral video campaign was all about ... and it has nothing to do with April Fools' Day at all. How lame is that?
Sorry the news is somewhat less climactic than anticipated (especially for any readers not located in France), but that's life. C'est la vie.
[via AutoblogGreen]
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