For Every Butt in a Seat, Disney Plants a Tree - Earth
Looking for a slightly underachieving, yet effective and inexpensive way to make a difference for Earth Day? Then Disney's got a deal for you. They've offered up a bribe to all nature documentary addicts and/or lovers of the planet to get them to pack into theaters for the opening weekend of Disneynautre's ode to the planet: Earth. If you'll plant your butt in a seat, Disney will plant a tree in your honor.Pretty cool eh? The trees will be planted in Brazil's Atlantic Forest, a place that Disney's conservationists have identified as a global conservation hot spot, since only 7% of the forest remains in tact. Disney's savvy box office bribe might help moviegoers that are on the fence decide to brave the opening weekend crowd and catch what Disneynature's Dick Cook calls "an entertaining and unprecedented view of our planet, with some of the most astonishing imagery and exciting natural drama ever presented on the big screen."
Will Disneynature's Earth rival other monumental planet documentaries like Planet Earth? Find out when it opens on Earth Day, April 22nd.
[via Ecorazzi]













