Green Daily

Say what you will about PETA, at least most of their gimmicky celebrity campaigns in the past have made some kind of attempt to deliver a quasi-rational message. Their latest publicity stunt, however, I'm having major trouble wrapping my brain around. It's literally a George Clooney flavored tofu -- or "CloFu" as PETA's president Ingrid Newkirk is calling it -- and its gift to the world is combining the taste of George Clooney's sweat with the wholesomeness of sparing animals from being eaten.

The flavor is being replicated from a stinky, sweaty gym towel that Clooney used after working out in Washington DC. Apparently, PETA recieved the sweat rag as a donation (anyone else think that's creepy?) and that spawned the CloFu idea. Using advanced "gas chromatography and mass spectrometry" technology, experts have isolated the movie star's primary odor characteristics, which will be extracted and dumped into the curd. That part, I kind of understand. Here's the thing: we all know Clooney is a do-gooder, but is he a vegetarian? Is there any real connection between Clooney and tofu at all? I'm at a loss.