For years, Disney has be known for bringing fairy tales to life, but can the film studio/retailer of plasticrap/world's most outlandish amusement park operator really ever succeed in completely zeroing out their emissions? Apparently, the minds at Disney think so. On Monday, they announced plans to cut fuel emissions in half at the company's retail stores, theme parks, and cruise lines by 2012. From there, Disney will attempt to eradicate its entire carbon mouseprint.

If the idea of making Disney zero emissions makes your brain hurt, you're not alone. Personally, I can't even imagine how the plan to divert 100% of their landfill waste -- which they also committed to Monday. According to Disney, they plan to completely eliminate their landfill output (which was 300,000 tons in 2006) through composting, recycling, and purchasing post consumer waste. Unsuprisingly, Disney has yet to "put a definite time horizon" on this unbelievalbe transformation. According to Disney, that's partly because some of the technologies needed haven't been developed yet. Wow, talk about lofty goals.