Green Daily

You could start seeing .eco if Dot Eco LLC gets their way. The group wants the new top level domain for green groups or companies that have a site for environment initiatives. The idea is getting some strong support and has Al Gore on their advisory board.

Take a gander up to the URL on whatever page you're on, and there's a chance that those last few characters, called a top level domain, will give you some idea about where you are (.edu generally means education, .org is probably a not-for-profit, .biz refers to business).

(Sorry for that really basic Internet lesson. I've been explaining the web to aunts and uncles and am still in super-patient explaining mode. I'm such good nephew!)

Other groups have proposed top-level domains that include a .xxx for naughty sites and .med for the medical community.

My guess is that an .eco domain wouldn't do very much, especially because saying a site is 'green' is so vague. At the same time, the domain .eco is inevitable. Then again, how long would it be before every company has a page with an .eco suffix? At least we can all have a laugh when exxon.eco gets registered.