Newton Running Reinvents the Shoe Box

This or That?

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Newton Running Reinvents the Shoe Box

by Rigel Celeste (Subscribe to Rigel Celeste's posts)
Jan 13th 2009 @ 8:16AM

Filed under: Fashion, Fitness

Besides striving to make quality running shoes that deliver quality while having as small an impact on the environment as possible, Newton Running thinks shoe boxes as we know them need an eco-friendly makeover and they've taken the initiative to do it. Made of 100% post consumer recycled materials, their shoe "boxes" are really just molded cartons. Because they fit the shape of the shoes they waste less space during shipping and transport, and a pair of socks in one shoe and a reusable shoe bag in the other takes the place of tissue paper stuffing.

Very cool, and the shoes aren't too shabby either.

Gallery: Newton Running Shoes

Comments [2]

Reader Comments (Page 1 of 1)

1-13-2009 @ 10:51AM

Sir Isaac @ Newton Running said...

The shoebox featured in this story was designed by our advertising agency and submitted to several design competitions. We liked this design but after a lot of research we discovered it is not very sustainable for us to produce or ship the molded pulp shoe boxes.

We learned that not only were the pulp boxes significantly more expensive to make, but they are produced far from the footwear factory and they would dramatically increase overall freight costs because they do not stack in containers, warehouses or retail stores efficiently (as predicted in several comments).

Newton has instead developed a new rectangular shoebox that is produced from 100% post consumer waste and uses soy-based inks. The new packaging is easy to store and ship, it’s lightweight and it’s easy to break down and recycle. Read more about our environmental assessment and packaging audit here: www.TheRunningFront.com

1-13-2009 @ 10:50PM

mavkato said...

wouldn't they take up about the same space as a regular rectangular box, due to the fact that they would not fit together perfectly like rectangular boxes, leaving gaps between them as they are stacked?

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