Honda Finally Shows Some Real Competition for the Prius

Look out Toyota! Honda may have finally worked out a way the challenge the Prius Hybrid Supremacy. Last week at the Detroit autoshow, Honda unveiled the 2010 Insight hybrid, which will be available starting on Earth Day, April 22nd. (Oh, marketing people, you are so clever.)
The new model shares the name of Honda's original, quirky looking hybrid but not much else. It's a compact hatchback, with great acceleration, lower price tag than the Prius, and a wild sounding interactive dashboard that helps you increase your fuel economy. Wired even said that it was fun to drive, which is not something you'll hear from Prius-drivers like me.
Honda plans to send 100,000 Insights to North America in 2009. Between fuel prices and people wanting to do something about climate change/reducing their carbon footprint, not to mention all those Prius owners with cars that are six, seven or even eight years old, it's a good bet that they will sell like hotcakes.













