Green Daily

A few years ago, the idea of socially conscious food pretty much began and ended with Newman's Own products. Over the years, however, as ideas like organic, sustainable, and fair trade have entered common usage, grocery stores, restaurants, and numerous food companies have laid claim to the socially conscious label. One of the latest is Me and Goji, a website that lets you design your own breakfast cereal.

Me and Goji comes pretty cloe to the platonic ideal of a perfect cereal website. In a clear, easy-to understand manner, it allows users to combine a wide-range of flakes, nuts, fruits, and flavors to make a personalized cereal. As customers add and subtract from their "bowl," the sidebar keeps track of the price and nutritional info of their concoction. Information about the origins and composition of ingredients is available at the click of a mouse, as are recommendations and advice. Having designed the perfect cereal, customers can name it, save the recipe, and order capsules of it. Delivery is quick and easy, and the saved recipe makes re-ordering a snap.

In addition to using all natural, organic ingredients, Me and Goji donates 5% of its profits to charity. Moreover, through initiatives like their October 2008 "[pink] and Goji" breast cancer awareness cereal they have increased knowledge of various good causes, while giving customers an opportunity to show their social conscience through their food choices. They even offer "green tags" to help users offset the carbon used in shipping!

Perhaps best of all, Me and Goji produces tasty, wholesome cereals. While socially conscious food is hardly a new idea, it's nice to see a company that makes it so incredibly good!