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Greenpeace Bomb Campaign


No, Greenpeace hasn't resorted to bombing buildings and whaling ships ... yet. Instead they've developed a new advertising campaign in which subject matter resembles nuclear explosions to drive the point home that we need to change our ways to survive.

This video features a plastic bag that blows up into an atomic mushroom cloud. Created by Israel's Grey ad agency, this short spot is a reminder of the number of bags used daily (Israel uses 430 million in one month alone). As we all know, plastic bags are with us almost forever; filling landfills and poisoning lakes and streams. There are also make from oil which is a waste of a non-sustainable resource.

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