It's a good problem to have, but so many jeans are made of organic cotton that it's getting hard to tell them apart. James Jeans are trying to set themselves apart from the premium denim pack by being more green than the competition -- not just merely organic.

The fall collection of James Jeans were made using organic cotton and dyes. The spring collection will go a step further and be made at an organic certified wash and dye plant, which will help the company avoid the worst of the chemicals commonly used to get that cool vintage look. This process also uses less water. James Jeans even recycles the hardware!

Seun Lim, creative director and co-founder of James Jeans, is dedicated to making the line as green as possible, and her friends are doing what they can to help her. One of them found a bolt of 100 year old denim fabric in his barn, which she's going to use to make a limited edition of just 1280 pieces.

Since it's already aged, they don't have to do any processing. I bet the eco-celebrities are already on the waiting list, since this is about as green as you can get without actually wearing overalls.