$10,000 if you can explain a carbon cap!
The Environmental Defense Fund is currently holding a competition to explain a carbon cap! The organization is looking for videos or visual analogies that will convey the concept of a carbon cap to the American people in a "clear, brief and memorable way to stick in the public's consciousness--like the well-known shot of an egg frying that depicted your brain on drugs."
A carbon "cap" is a limit on greenhouse gas pollution; caps were used successfully to address the acid rain problem in the 90s. For this competition, EDF stresses that competitors shouldn't assume that people know what carbon pollution is, or where it comes from, or what a cap is. Also, important to note during this election season, EDF stresses that competitors shouldn't alienate anyone by being partisan.
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