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Will the "green bubble" sustain?

I was listening to NPR yesterday and there was a story about the burst of the "green bubble." Like the housing bubble and the internet bubble before it, investors are more wary of funding green technologies than they were a couple of years ago. The spiraling market doesn't help much.

Because of lean times, instead of embracing alternative energy which will cost more up front and deliver savings over time, people are expected to hunker down with their coal and fuel burning devices until the market bounces back in their favor. I can see this happening with immediate concerns including food, shelter, clothing and heat.

The bright side is that there has been so much education and discussion about sustainable practice that many Americans see it as a viable and necessary alternative. Recycling in the average city doesn't cost much -- if anything -- extra to the homeowner. Organic foods are going to have to remain competitive in price if manufacturers want to survive lean times. Large business are going to keep finding ways to cut costs and if CFLs and reduced shipping costs can do that and help the earth then so be it.

What are your thoughts? Have you cut back on any "green" things or have you further embraced them over the past few months?

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