Seventh Generation unveils cell phone shopping tool
Seventh Generation has launched a mobile application that allows people to look up definitions of common household cleaning chemicals as they shop. The application is available for Web-enabled cell phones at Showwhatsinside.com. The advertising effort, which also includes print ads, is aimed at young moms, according to Brandweek.
Sounds like a great idea in theory, although I am not sure about the Web application for mobile devices. Many moms are not going to be able to whip out their mobile devices in the store and start analyzing ingredients. But then again, who am I to say this, as I don't even have a Web-enabled cell phone.
If you want to do this type of research at home, you can enter the ingredient here on Seventh Generation's site and get a safety definition back. Pretty cool and easy to use.
When you first enter Showwhatsinside.com, you can grow your own tree, by entering quality traits that describe you. Not quite sure I get that, but it's sort of cute.
Sounds like a great idea in theory, although I am not sure about the Web application for mobile devices. Many moms are not going to be able to whip out their mobile devices in the store and start analyzing ingredients. But then again, who am I to say this, as I don't even have a Web-enabled cell phone.
If you want to do this type of research at home, you can enter the ingredient here on Seventh Generation's site and get a safety definition back. Pretty cool and easy to use.
When you first enter Showwhatsinside.com, you can grow your own tree, by entering quality traits that describe you. Not quite sure I get that, but it's sort of cute.
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