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Tap'd NY: New York City tap water for $1.50 a bottle

What do you get when you combine a locavore mentality with bottled water? And more importantly, is it green? A company called Tap'd NY is bottling New York City's tap water and selling it at Manhattan stores, and apparently it's not meant to be a tourist gag or anything like that. It's a new business concept that mixes the evils of disposable plastic water bottles with the greenness of drinking local water from the tap. For me, it just seems kinda weird.

According to the company's founder Craig Zucker, we should be wary of imported waters like Fiji and Evian that come from across the planet and aren't any better or healthier than what comes from your tap. When Craig moved to New York from Ohio, he immediately noticed how much better the water tasted. He even considers drinking imported water an insult to NYC's public water system. Tap'd NY does run their water through a reverse osmosis filter before bottling, but that's it.

What do you think? Is this a cool green idea? Or, is it a greenwashed diversion from actually drinking tap water?

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