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Hybrid wars: Honda revives the Insight

Honda may have been the first major automaker to get a hybrid on the road here in the US, but when the Prius rolled out, sales of the less-practical 2-seater plummeted and Honda discontinued its production in 2006. Now, Honda's launching a renewed effort to break into the hybrid-only market, only this time with more... insight? Looking strikingly similar to the car the killed the original, Honda has released concept shots of the 2009 Insight.

The new 5-door, five-seater model is Honda's attempt to wrestle a chunk of the market away from Toyota, and by the look of it, they might just give the Prius a run for its money. Not only is the new Insight more stylish and practical than its predecessor -- though sadly not as fuel efficient -- Honda has figured out a way to cut the cost of its hybrid drive system in half. Expected to make its debut in early 2009, the Insight will start at a very reasonable $18,500.

[via Autobloggreen]

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