Greenpeace and Wall-E address Kleenex clear-cutting
What happens when you use a lovable Disney robot who symbolizes the need for conservation to sell tissues made from virgin timber? A Greenpeace attack ad -- and you probably deserve it. When the people over at Greenpeace saw that Kleenex was hocking boxes of tissue with Wall-E's mug on them, they had to call BS. With the help of artist Mark Fiore, they were able to make this biting little cartoon.
Greenpeace has been after Kleenex brand tissue for years now with its Kleercut campaign, trying to convince the brand to make its soft snot rags from a more eco-friendly material. According to them, it takes 90 years to grow a box of Kimberley Clark -- Kleenex's parent company -- tissue.
Not only that, but the paper comes almost entirely from unsustainable operations in ancient forests like the Canadian Boreal. The real irony according to Greenpeace, is not only that Kleenex chose Wall-E to help greenwash their tissues of destruction -- but that the boxes featuring Wall-E are made from 100% recycled cardboard, and their contents are 100% virgin paper.
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