Sakroots' "Eco-Harmony" collection: Beautifying the planet, one bag at a time
Within days of being hired by GreenDaily, I had a larger-than-life lesson in the meaning of "greenwashing." While wandering through a consumer expo, I looked at presentations from a "green" private airplane service, a "green" latex paint manufacturer, and numerous other companies whose commitment to the environment began and ended with their marketing department. As I've continued to follow green business, in fact, I've started to wonder if there are any manufacturers that actually care about the environment, or if they are all in it for the money.On the other hand, just when I'm convinced that the whole thing is a joke and that big business is absolutely hopeless, I sometimes come across a company that surprises me with its commitment to making the world a better place. Even if their goals are modest and their product line is narrow, the fact that these manufacturers are serious about improving the world gives me hope that change is happening, even if it's taking place in teeny tiny little baby steps.
On Tuesday, I got a look at SakRoots' Spring 2009 "Eco Harmony" handbag line and had one of those hopeful little moments. The bags themselves are colorful and playful, with designs that hearken to the Sak's other signature totes. While I don't know all that much about handbags, I thought that the samples were wonderfully tactile, constructed from soft, yet densely-crocheted fabric. The bags' designer, Lorae Russo, has married The Sak's handbag traditions with native materials and artistic techniques, producing sophisticated, urban styles that have surprisingly thoughtful details. Some of the bags feature playful batik designs, while others are more serious, with rich, solid colors. The wooden tags have nailhead-style writing and hand-painted mandalas, while the metal hardware is entirely hand-crafted.
As much as I liked the designs, however, I was even more impressed by SakRoots' commitment to sustainability. The handbags are woven from bamboo yarn and the linings are constructed from recycled cotton. The dyes are vegetable-based and water soluble, and the wooden tags are hand-painted and hand-carved from sono wood, a tropical hardwood that is easily replenished. Much of the manufacturing process takes place without electricity, and the dyed bags and yarn are dried in the sun. All of the bags' components are grown, processed, and manufactured in Bali, which means that the carbon expended in transporting the raw materials is minimal and the bags' construction benefits an underdeveloped economy. Of course, the bags are then shipped to the United States, but nobody's perfect! Besides, proceeds from the sale of the line go to the Nature Conservancy's Plant a Billion Trees campaign, which is attempting to replant Brazil's Atlantic forest.
Lorae Russo has sought to create bags that will continuously engage and delight their owners. In addition to their thoughtful detailing and playful designs, SakRoots' bags eschew the heavy branding that is common with most designer bags. In fact, their interior tags read "Happy and Free," a non-commercial message that alludes to the company's ideal vision of peace. While introducing the bags, Russo stated that she was trying to create "something that cheers people up." Between their beautiful construction, eco-friendly ethos, and reasonable ($39-$129) price tag, the SakRoots collection should certainly fill the bill!













