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Strap-ya makes cell phone accessories out of tire tubes

Crazy Japanese company Strapya World, home to Care Bears-themed cell phone cases and charms made to look like mini hamburgers, has come out with something that's actually not pink and plastic (go figure).

Strapya's new cell phone accessories are made from used bike tire tubes. The best part? The material is obviously heavy-duty and water-resistant, so no worries if you accidentally drop your phone in a puddle or onto the concrete.

The accessories include cell phone covers, straps, and "cell phone cleaners" (see photo). As far as I can tell, these tiny pouches contain a velcro-like strip inside, which you can use to dust off your phone. Um...right.

At any rate, props to Strapya for breaking out of its mold (which, until now, seemed to be cheap, wasteful plastic toys) and giving products from reused materials. And they're even kinda chic-looking.

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