Green Daily

Then listen up: Timberland (yep, the bootmakers) wants you to make a video about what you're doing to save the Earth. There are only a few rules: keep it under three minutes, include Timberland's green logo, and send it in by July 26.

The challenge is part of Timberland's "Earthkeepers" movement. Yes, the name is a little hokey, but hear them out: Tim officials agree that they're contributing to pollution by producing their shoes and clothes. They made up their minds that they wanted to be part of the solution, not the problem, and want to remind customers that we "vote at the cash register" when we choose what products to buy.

So, the company began producing boots made from recycled products, and expanded the Earthkeepers idea to include people changing their lifestyles in small ways to help the earth.

Now back to the contest: the first round of videos will be judged by Timberland, and you could potentially win $300 worth of Timberland stuff, and use the money to buy a pair of leather boots (okay, kidding about the boots). The next round is judged by the general public, and you'll be able to vote on the videos here.

They took the idea and expanded it. Join them in "earthkeeping" - just an honest, earnest attempt for people to make their world better. carpooling/biking to work, heating your house more efficiently, turning off lights when you leave the room.