Awesome climate changes ads from the Young Lions Competition
Every year the Young Lions Competition in Cannes brings together young creatives from advertising agencies around the world and tasks them with making something spectacular on an incredibly tight deadline. The contestants are given a theme, then left for 48 hors to conceptualize, execute and film a 60 second spot encompassing that theme –- all on a Nokia Nseries device.
And this year the theme was climate change. Each team was asked to create a different spot for MTV Switch -- the TV channel's global warming initiative. The above video features the winning entry from Argentina -- which is exceptional -- but nearly all the ads were clever and entertaining attempts at inspiring their audience to change their environmental perspective. See all of the videos here, or check out our favorites after the jump.
From team Colombia:
From team Netherlands:
From team Canada:
From team Norway:
From team USA:
From team Germany:
It's Energy Independence Day! 
Green Your 4th of July Celebration
The Importance of Pollination - It's Not Just Bee Sex
Reader Comments (Page 1 of 1)
7-02-2008 @ 9:37PM
Mandy said...
All the films were awesome. Big fan of Argentina's and USA who took the silver. Here's the link to Italy who got the bronze: http://share.ovi.com/media/YoungLions2008.public/YoungLions2008.10097
Reply
7-24-2008 @ 2:41PM
Darren said...
I was at Cannes Lion 2008 covering the action during the Young Lions Film Competition. It was amazing to witness the creative process during those crazy 48 hours.
There are a bunch of new videos that give background to each of the teams and follow them throughout their creative process.
Here's a recap video about Team Argentina (Gold Winners):
http://www.youtube.com/watch?v=zq5Xv_1CqFo
If you haven't had a chance to check out the 26 eco friendly viral videos, you can do so here: http://www.youtube.com/user/YoungLions2008.
Reply