Awesome climate changes ads from the Young Lions Competition
Every year the Young Lions Competition in Cannes brings together young creatives from advertising agencies around the world and tasks them with making something spectacular on an incredibly tight deadline. The contestants are given a theme, then left for 48 hors to conceptualize, execute and film a 60 second spot encompassing that theme –- all on a Nokia Nseries device.
And this year the theme was climate change. Each team was asked to create a different spot for MTV Switch -- the TV channel's global warming initiative. The above video features the winning entry from Argentina -- which is exceptional -- but nearly all the ads were clever and entertaining attempts at inspiring their audience to change their environmental perspective. See all of the videos here, or check out our favorites after the jump.
From team Colombia:
From team Netherlands:
From team Canada:
From team Norway:
From team USA:
From team Germany:
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