Radiohead's green idea doesn't go as planned

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Radiohead's green idea doesn't go as planned

by Eugene Sandhu (Subscribe to Eugene Sandhu's posts)
Jun 18th 2008 @ 1:00PM

Filed under: Celebrities

I'm a huge Radiohead fan. I'm also a huge fan of walking and biking everywhere.

I assumed these two facts would correlate in some way, but turns out the French don't think so.

Radiohead reserved 50 free front-row tickets for fans that would be willing to bicycle to the Paris office of the band's record label, XL.

That's all they had to do. This in the country that kind-of invented the bicycle and presumably has a number of Radiohead fans.

Amazingly, French fans didn't jump at the chance. Instead, 35 free seats were left unclaimed right up front at a recent concert. While I have no idea why the plan failed (poor marketing maybe?), the site of an empty concert row must have been annoying for the eco-conscious rock band currently on tour in support of their In Rainbows release.

We've reported on a number of good-for-the-earth things the boys from Oxfordshire have been doing. Hopefully, this doesn't discourage the band from being innovate, especially in the trying-to-be-green area.

These musicians rock for the planet

Comments [4]

Reader Comments (Page 1 of 1)

8-29-2008 @ 2:57PM

Mike said...

Definitely somebody has something against the French.
It has nothing to do with the location of the event. Most people probably were not aware of this.

It is hard enough just to get tickets to their sold out shows... Just scream it on the radio and you'll have your 50 seats filled and a very busy phone line.

Your article should have been the other way around... about the organization and marketing, then to conclude, a comment about the French.

Oh... I see. I just went on the Sun's article, and they are doing the same. UK jumps at every opportunity to bash the French.. and it is probably true for the other way around. You should stick to the subject you are writing about. I read this to have info about RADIOHEAD's GREEN IDEA that didn't go as planned, not about how bad French people are.

6-20-2008 @ 6:24PM

eugenesandhu said...

I love the French (their croissants and that kiss they invented alone are awesome!).

I was more amazed that anyone would miss this offer (French or otherwise).

As for who's to blame - I have no idea. It could have been French fans, it could have been poor marketing, the record label office could have been really hard to find or it could have been a really crappy day to bicycle.

In any case, if anything like this promotion comes to my town, I'm grabbing my bike tout de suite.

6-21-2008 @ 5:30AM

G* said...

It was french journalists
no french fans.
thx

6-23-2008 @ 6:55AM

bub said...

please verify your sources before posting articles like this one ! it's totally wrong, that they had offered tickets to french radiohead fans (if yes, they should have all gone in a second !)

IT WAS ONLY FOR JOURNALISTS (french journalists, ok but...)and they did get the free tickets,(as no seats were empty like the sun said in his "article")

thank you

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Radiohead's green idea doesn't go as planned