Breaking WIND: GE's party in a nacelle
Two prevalent themes at this year's WINDPOWER conference were: manufacturers impressing you with the sheer size of a full-sized nacelle (the fuselage at the top of a turbine that houses the gearbox), and exhibitors impressing you with the sheer number of open bars throughout the exhibit hall -- which in turn made the size of the equipment even more impressive. GE was savvy enough to combine the two, placing an open bar in an actual hollowed-out nacelle.
When I saw this bar, GE's stock immediately went up in my mind. In a not so straightforward way, it kind of illustrates the fact that GE understands where wind power is at. While it's becoming increasingly dominated by giant corporations, there's still a real need to keep it feeling like a small and personal -- like people working together to achieve a mutual goal. Each afternoon at about 3ish, the kegs were tapped and the exhibition floor became a series of small to medium sized crowds of people gathering around bars and snack tables to do some networking.
_thumbnail.jpg "Nacelle Party")
_thumbnail.jpg "GE Bar in a Nacelle")
_thumbnail.jpg "GE")
_thumbnail.jpg "GE Nacelle rear")
When I saw this bar, GE's stock immediately went up in my mind. In a not so straightforward way, it kind of illustrates the fact that GE understands where wind power is at. While it's becoming increasingly dominated by giant corporations, there's still a real need to keep it feeling like a small and personal -- like people working together to achieve a mutual goal. Each afternoon at about 3ish, the kegs were tapped and the exhibition floor became a series of small to medium sized crowds of people gathering around bars and snack tables to do some networking.
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