I think you have some oil on your lip

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I think you have some oil on your lip

by Ellen Slattery (Subscribe to Ellen Slattery's posts)
May 17th 2008 @ 3:00PM

This lovely lady with oil pouring out of her mouth is part of Brita's Filter for Good campaign (if you want to see more images, go here).

In case you hadn't heard, the campaign urges people to "take the pledge to reduce bottled water waste" by ditching the bottles and buying a Brita filtered pitcher instead (signing up gets you coupons).

The campaign is a great way to increase awareness. But what's the deal with Brita getting all edgy on us?

What's your opinion?

What's your take on Brita's oily-mouthed ad campaign?

Fine by me - it provokes people and makes them actIt creeps me out - they should have gone a different routeI don't care either way - I don't think ads affect my lifestyle choices

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