Barbie gone eco, some not happy
If you haven't heard, Barbie's gone all eco on us, with a new line of accessories called Barbie BCause, a collection of accessories for girls which "repurposes excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded, creating a collection of "cool patchwork style accessories."
Apparently, this got quite a few environmentalists ticked off, according to Dan Mitchell of the NY Times. Aiming such greenwashing at adults is one thing, but when it's aimed at children? Jen Phillips on Mother Jones said that the whole line was pretty ironic considering that the dolls are made of plastic and packaged in plastic.
I covered the press release for the launch of Barbie BCause line here. All I know is, I honestly thought the original press release that I stumbled across was a joke and I made sure I found a copy on Mattel's site. Why? It just sounded kind of odd, and my skepticism was up that day, as it was April Fool's Day.
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