Sorry Apple fans, IBM is greener
IBM has some bragging rights in the climate-friendly front today after a recent report by ClimateCounts gave the computer manufacturer top honors. The company scored 77 out of 100 possible points on the ranked list, which beat out such electronics powerhouses as Canon, Toshiba, Sony and most notably, Apple. Even Microsoft, with a lower-than-average 38 points had more than three times that of Apple's meager 11 points.So how much of an impact does this report actually have, and how were these companies ranked? Well, according to their scorecard, they scored companies based on their climate footprint, how effectively they've reduced their climate impact, whether they've supported or blocked progressive climate policy initiatives and if they've made their climate protection efforts public or not.
Check out the complete report and see what you think. You may be surprised.
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Reader Comments (Page 1 of 1)
5-08-2008 @ 11:41AM
Martini Agonistes said...
Yeah, I'm calling bullshit on this one. The biggest problem here is that Apple is a pretty secretive company and ClimateCounts relies on publicly available reports of formulate their rankings:
http://martiniagonistes.blogspot.com/2008/05/poor-reporting-begets-poor-reporting.html
Greenpeace has the same problem. Saying that you're environmentally friendly and actually being environmentally friendly are two very different things.
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5-08-2008 @ 8:25PM
Brady J. Frey said...
Martini beat me to it - old hat issue that's been debated for quite some time, and although Apple's secrecy has caused concern, it's far to blame here. Ask Gore, he's on the board.
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