Is Fiji bottled water really carbon negative?
At the end of last year, Fiji announced it's plans to offset its carbon emissions by 120%, so that -- according to their website -- drinking Fiji will "result in a net reduction of carbon in the atmosphere." While that sounds great and all, I'm finding Fiji's claims a little hard to swallow. How about you?The truth is that Fiji has done more than most bottled water companies to lessen its impact on the environment, but still: bottled water is bottled water. Despite their buying huge carbon offsets and shipping their water on container ships that are already destined for US ports -- bottled water is simply not as green as drinking from the tap. According to estimates from Triple Pundit, it takes almost 6 times more water to produce and transport a bottle of Fiji than the bottle actually holds. No matter how they offset it, that is not a very green equation.
I've got to hand it to them, they've come up with a pretty good marketing tool -- but seriously. If Exxon bought 120% offsets for it's operations, would we believe that filling up with Exxon results in a net reduction of greenhouse gases?
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