Häagen-Dazs tries to save the bees
First, Häagen-Dazs releases a Vanilla Honey Bee flavor to raise awareness on the barley understood
issue of those disappearing bees. Now, they want to go a bit further.
Look out for an ad campaign from the ice cream maker to include TV spots and the web site helpthehoneybees.com. An upcoming print ad in certain issues of Newsweek will consist of a page lined with real flower seeds on recycled linen asking readers to physically "plant this page. save a bee,".
Colony Collapse Disorder is the official name for the puzzling and ominous news that millions of bees are disappearing. Häagen-Dazs wants to help fight the problem.
Why should the ice cream maker want to get involved? Turns out a lot of ice cream flavors (40% of Häagen-Dazs varieties in fact) require the sweet, bee-produced stuff.
It's hard to choose the scariest environmental crisis we face, but the mass-death of bees has always freaked me out, partly because the problem is so mysterious.
Losing ice cream flavors is pretty horrifying. But the scarier issue would be that a third of everything we eat requires the pollinating services bees are so good at providing. So you can't really go wrong with saving the creature that we hugely rely on for much more than ice cream.
issue of those disappearing bees. Now, they want to go a bit further.Look out for an ad campaign from the ice cream maker to include TV spots and the web site helpthehoneybees.com. An upcoming print ad in certain issues of Newsweek will consist of a page lined with real flower seeds on recycled linen asking readers to physically "plant this page. save a bee,".
Colony Collapse Disorder is the official name for the puzzling and ominous news that millions of bees are disappearing. Häagen-Dazs wants to help fight the problem.
Why should the ice cream maker want to get involved? Turns out a lot of ice cream flavors (40% of Häagen-Dazs varieties in fact) require the sweet, bee-produced stuff.
It's hard to choose the scariest environmental crisis we face, but the mass-death of bees has always freaked me out, partly because the problem is so mysterious.
Losing ice cream flavors is pretty horrifying. But the scarier issue would be that a third of everything we eat requires the pollinating services bees are so good at providing. So you can't really go wrong with saving the creature that we hugely rely on for much more than ice cream.
Comments [0]
Does Humane Veal Exist?
Eco-Friendly Halloween Costumes
Ed Begley, Jr. Talks to GreenDaily About Going Green for Cheap
