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Dr. Bronner's to other soaps: you are not organic, beeyatches

Here at GD, we love us some Dr. Bronner's, and for good reason: the products boast all-natural, organic, fairly-traded ingredients, they're gentle on the skin, and they can be used for pretty much anything.

Now, the slightly wacky organic soap line is filing a lawsuit against other personal care product companies, saying that they're not as organic as they claim. (One of Dr. B's mottos is "Wash with a clean conscience.")

And Dr. B's is kinda right: not many products can rightfully claim that they're organic (recently, an Origins line was the first to be registered organic by the USDA). In the official news release, Dr. B's calls out companies like Estee Lauder, Kiss My Face, and Nature's Gate, listing the hard-to-pronounce chemicals that appear on the labels of their products.

Specifically, Dr. B's claims that many of these so-called organic products still contain synthetics.

The mud-slinging has already begun: about a week prior to the release of the Dr. Bronner's lawsuit, Ecocert, one of the companies accused of being unorganic, filed a claim basically asking the judge to throw out the first suit.

So, whaddya think?

Is the Dr. Bronner's lawsuit worthwhile, or a waste of time?

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