Lindsay Lohan needs work, promotes ethical fashion
As she's demonstrated throughout her career, Lindsay Lohan is a young woman who believes in moderation, conservation, and a level-headed, clean-living lifestyle. So it's obviously no surprise, and not the least bit odd, that the fashion-forward actress famous for conspicuous consumption would be the face of a new campaign promoting sustainable style.LiLo is reportedly the face of Visa Swap, a shop opening this June in London's Covent Garden where people can donate unwanted clothing in return for points on their Visa card. Way to go Visa for bringing attention to this important issue -- except I can't help but think the local Goodwill or Oxfam (you know, charities) might be able to do more with your used goods than an multi-national mega-corporation.
Regardless, rumor is that images of Lindsay posing in appropriately vintage apparel will be released in June (to coincide with the store's opening). So keep your eyes peeled, and remember to donate those old clothes instead of tossing 'em in the trash -- even if it won't mean extra points on your credit card.
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Reader Comments (Page 1 of 1)
4-28-2008 @ 5:48AM
Leigh McAlea said...
There is a charity that is benefiting from the Visa Swap event, and that’s TRAID (Textile Recycling for Aid and International Development). TRAID is the leading fashion recycling charity encouraging more clothes recycling in the UK, and raising funds to fight global poverty at the same time. The charity makes textile recycling easy and ethical via its network of over 900 clothing recycling banks across the UK. Clothing donated to TRAID is hand sorted in London, and high quality clothing goes to TRAID shops where it is reused, resold and reloved. The funds raised in TRAID shops from selling second hand clothing, and the award winning recycled fashion label TRAIDremade, support remarkable international development projects. Currently, 1.2 million tonnes of clothing goes to landfill in the UK alone, and high profile ethical fashion initiatives like Visa Swap introduce new audiences to textile recycling encouraging less waste and raising more money to fight poverty. To find out more about TRAID's work visit www.traid.org.uk
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