Green Daily

I've said it before and I'll say it again -- going green doesn't mean losing all sense of fashion, contrary to what some people may believe (and wear). The eco-friendly clothing line from frei (the brand doesn't capitalize the name) comes from another designer out there who knows that saving the environment is hot!

Some brands start out as a regular fashion line and later go green. Not frei. They have been green from the get go. In fact, according to their website, sustainable practices are absolutely the backbone of their trade. Their three core goals are to produce garments that are stylish, high quality and made sustainably.



The clothes from their Spring '08 collection don't follow the trend of bright bold colors and patterns for this season. They completely buck it and go for natural tones instead. But, it works! The clothes are beautiful and chic, yet I think they would make any woman look and feel in touch with Mother Nature.

To shop and check out their other collections, visit frei's website.