Subaru greenwashes Earth Day?
While they do have some promising concepts in the works, Subaru has yet to release any breakthrough alternative-fuel vehicles in the US market. Instead of introducing cleaner vehicles in order to reduce carbon emissions, Subaru plans to expand the Earth's carbon capturing potential -- sending a message that could raise some eyebrows -- by planting 160 trees. To commemorate Earth Day 2008, in conjunction with it's 40th anniversary in the US market, Subaru will plant cherry trees in a handful of American cities from Itasca, NJ to Portland, OR.Although Subaru has set lofty 'zero landfill status' goals for its manufacturing plant in Indiana, I don't quite know what to think about this latest move. Is Subaru cool for planting trees? Or extremely lame for offering up such a band-aid solution? I'm pretty sure that if this was GM or Ford, critics would be ripping them a new one for their paltry efforts. Unless of course, Subaru was planting the trees guerrilla style.
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Reader Comments (Page 1 of 1)
4-21-2008 @ 8:58PM
sorin said...
What they need to do is make more PZEV models. There is absolutely no reason we can't have more cleaner cars now without any additional engineering research.
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4-22-2008 @ 11:16AM
Diane said...
Anything is better than nothing. Isn't that what the green message is all about? Little changes bring about big change.
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