How high is too high for organic food prices?
So how high is too high when it comes to the premium price for organic foods? From a recent NY Times article, while the price of food in general has risen, the price of organic food has stayed steady over the past year. Well, the lull is over. For example, in some parts of the country, a loaf of organic bread is hitting $4.50, a dozen organic eggs around $5 and a gallon of organic milk $8 per gallon.So how will shoppers react to these prices? According to Laurie Demeritt of the Hartman Group, people will pick and choose what's important to buy organic, let's say choosing organic milk over organic cereal.
There is a quote in the article from one couple that doesn't "foresee a price level at which we'd stop shopping organic." Perhaps for them. But one can certainly imagine that at some price point, even the most dedicated organic shopper will look to alternatives, even conventionally-grown foods.
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