Green Daily

If you can read this subject line, you might just like this new campaign.

NVR SAY NVR ("never say never" for us commonfolk) is a campaign that aims to "encourage and inspire those affected by life's hardships."

The mission statement is a little vague, so let me re-word: The campaign is centered around t-shirts with the aforementioned, Facebook-inspired phrase. Each t-shirt corresponds with a specific charity or non-profit organization (for instance, proceeds from the red shirt go toward a human rights organization, and proceeds from the white shirt go toward The Alliance for Climate Protection, an environmental organization).

Inside each garment is a story that is designed to make the wearer informed and aware about the issue at hand (too bad others won't see it - I suppose you could wear it inside out...)

The campaign is being marketed (of course) on tons of social networking sites, and you can also get a NVR SAY NVR button, or a ubiquitous rubber bracelet. Tees are 20 bucks, and come in mens and womens sizes.