Consumers don't always accept green claims, study finds
Are you often skeptical of "green" claims made in advertisements?You're not alone. Burst Media conducted a survey that found that about 23% of consumers never believe green claims they see or hear in ads, while 65% say they only sometimes believe the claims. And about 40% of those surveyed actually investigate the claims further (way to be conscientious consumers!)
Interestingly, about 37% of those surveyed say they frequently recall the green messages they've heard or seen (let's hope that the ones they recall are also truthful and accurate).
And the ads seem to be working, at least in part: about 80% of responders say they've made at least slight adjustments in their daily lives to be more green.
What about you? Do you believe what you hear when it comes to green info?
The race for the world's first "green" island
Tommy Lee's green makeover_thumbnail.jpg)
Transportation Alternatives: Designing a "post-automobile" street
_thumbnail.jpg "Green superheroes")
Reader Comments (Page 1 of 1)
4-14-2008 @ 5:34PM
Candy said...
The Kroger Grocery Store is trying to do things "greener." They offer lots of organics in their ever expanding store brands to allow more people to afford them. Also, check out their "Bring Your Own Bag" Contest.. and vote for me! http://www.designagreenbag.com/vote-for-designs/bag.aspx?BagId=3041
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