Green Daily

Aging but still astute pop queen Madonna appears to be reinventing herself again, this time as the Queen of Green. The former Material Girl is appearing on the cover of the current "Green" issues of Vanity Fair and Elle, in spite of dubious eco-credentials and a very carbon-intensive lifestyle (last year her carbon emissions were estimated to be equivalent to that of 102 average Britons).

To be fair, it may be a good match, since except for the yearly green issue both magazines are printed on glossy stock that has never seen the inside of a recycling plant, and generally don't show a lot of interest in the environment except when a celebrity saves a a seal or starts a line of hemp clothing. Basically, both Madonna and these magazines are in the business of attracting eyeballs, and if saving the planet is the cultural flavor of the moment, then a little green food-coloring in the kool-aid might be just the thing to bring the kids back to their particular lemonade stand.

But that's cynical. Madonna's already recreated herself at various times as club queen, entrepreneur, actor,mystic, mommy, author,director etc etc, so why not environmental activist? Even if she can't quite walk the walk, maybe it'll get a fan or two recycling.