New Bond villain is a greenwasher
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We already know that the latest 007 flick will feature Bond behind the wheel of a fuel-efficient Ford Ka, now it's looking like environmental issues will be even more deeply embedded into the movie's plot. USA Today is reporting that Bond's nemesis in the upcoming 'Quantum of Solace' will be masquerading as an eco-entrepreneur, using his "save the earth" image to mask an attempt to dominate the South American water supply. Is the new Bond flick shaping up to be another of this year's eco-thrillers?
The appropriately named villan -- Dominic Greene -- owns a futuristic eco-hotel in a desert oasis that is frequented by the world's elite. Apparently, he uses his green reputations and his friends in high places to get a strangle hold on the water supply, what he plans on doing with it -- I really have no idea. Bottle and sell it maybe? If so he better pay attention to the anti-plastic bottle trend.
Based on the info I've come across, it seems like this installment of the Bond franchise will make numerous reference to the green movement. While I think that is great -- Bond movies usually do a decent job of relating to current events -- I'm a little worried that James might become a tree-hugger. For me, that seems totally out of character: Bond is fascinating because he doesn't seem to care about causes -- just womanizing, martinis, and luxury cars. Do you think Bond should go green?
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