Green Daily

Get ready for "Eco-Fur" -- Fur without the guilt from Eco-Luxury Fur, LLC. The fur comes from the brushtail possum, a marsupial native to Australia that has become invasive in New Zealand. According to Eco-Luxury, by buying fur items made from this possum, you are helping the environment, by helping New Zealand get rid of its pest problem. Twenty companies have jumped in the possum ring, making everything from possum fur jackets and sweaters to socks and blankets.

Ah, but here's the catch, according to a recent Wall Street Journal column, not many people are buying 'em. According to a manager of a fur store in Norsk, Utah, while it sounds like a good idea, "people who buy this product don't care." In addition, the possum doesn't have a luxurious rep here in the U.S., even though this Aussie brushtail fellow is entirely different animal than our more rat-like possums. While many people who buy fur probably don't care about the environment, I would say that, at the same time, many people who care about being eco-friendly wouldn't wear fur. But maybe they should? What do you think?